The keto, low-carb, and carnivore communities were once touted as the solution to weight loss and chronic illness. However, their downfall can be attributed to the rise of charlatans and grifters who promote poor science and junk products. These self-proclaimed experts use buzzwords like 'real' and 'whole' to sell overpriced supplements and services, making the lives of vulnerable individuals even more difficult.
The problem with these movements is their reliance on contrarianism and dogma, which leads to the implosion of any good tool despite rapid propagation among the masses. Despite the usefulness of ketogenic diets in scientific studies, they have become prey to opportunistic individuals looking to make quick bucks when their own echo chamber started drying out of money. The result is more distrust in such diets and lifestyles. Alarmist YouTubers and influencers have also joined the marketing bandwagon, promoting junk products like overpriced salt and electrolyte supplements despite long-winded explanatory demonization of whatever they are demonizing.
These grifters and charlatans thrive on people's fears, generating a constant stream of alarmist information to keep people hooked. They take advantage of their invisible labor, harvesting people in their information farms and social media groups. The result is cheap and nutritionally poor products that only benefit the charlatans and grifters.
Moreover, these individuals continue to spew recipes and diet books that lack scientific evidence, ensuring that naive consumers keep coming back to them for a false sense of progression. Meanwhile, the abysmal failure rates of such diets is a key indicator of the successes of such charlatanism. This has resulted in anti-seed oil and high-protein trends based on cherry-picked science, rather than providing tangible solutions to the public.
But how many people will we have to lose before this insanity stops? It's time to cut through the junk processed information and focus on science and innovation that works. That's why Ketogeek has created Energy Pods with no added sodium, using erythritol and monk fruit extract as sweeteners. They contain 10 grams of protein, almonds, cocoa, MCTs, and other healthy, science-backed ingredients. We're taking a different approach, focusing on tangible and convenient solutions that don't rely on buzzwords like 'natural' or 'real' foods. It's akin to simply driving a car when you want to travel somewhere. We took a break from these movements because we saw the harm they were causing, the constant dismissal of high-quality science using purely anecdotes (usually to sell an alternative product or service) and wanted to do something about it.
It's time to stop giving in to charlatans and grifters and start focusing on science that works. Let's take back control of our health and wellbeing with solutions that are backed by real science, not just ideology.